Atelier' de’ Nerli, Restaurant and Art Gallery.
Atelier de’ Nerli is an unique kind of restaurant: deeply rooted in Florentine craftsmanship, art and cultural identity, with an atmosphere that tells you exactly where you are the moment you walk in.
What was missing yet was a digital presence capable of telling that same story online.
As freelance social media manager, photographer and creative consultant, I took a fragmented online presence and rebuilt it around a coherent visual and strategic identity. We built a presence that could speak equally to locals who already loved the place and international audiences discovering it for the first time.
Editorial strategy, photography, visual planning, copywriting, Google and Meta Ads: every layer of the work was rooted in brand positioning, narrative consistency and emotional storytelling.
The result was a stronger, more recognizable digital perception of the restaurant, and a tighter alignment between what people experienced inside and what they found when they looked it up.