Profumoir, Niche Perfumery and Hospitality.
Rather than selling products, Profumoir is a kind of place that offers exclusive experiences.
An independent niche perfumery and boutique hotel rooted in Florentine craftsmanship, the rituals of fumigation and fragrance layering and the idea that a scent is never just a scent but part of one’s personal identity.
Casa Profumoir extends that philosophy into hospitality, where the atmosphere is as carefully composed as the fragrances themselves.
Translating all of that online was the challenge, and the honor. As freelance social media manager, photographer and creative consultant, I built an editorial and visual strategy centered on sensory storytelling, moving the conversation far beyond product promotion and into something more immersive, more emotional, more true to what the brand actually is.
Photography, copywriting, visual planning, Google and Meta Ads, drive-to-store campaigns: each piece of the work was designed to make people feel the experience before they walked through the door.
The result was an outer digital identity that finally matched the one inside the venues, and an audience that didn’t just follow, but learnt and understood.